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Tom Kerridge Upgrades Culinary Options on British Airways’ Short Haul Flights

(11 Jan 2021)
British
Michelin-starred chef, Tom Kerridge has designed a number of
gourmet food items – which include signature pies and sandwiches –
to pre-purchase for British Airways’ Euro Traveller (short haul
economy) customers.

The decision to upgrade the culinary options on
its short haul
flights coincides with completion of
WiFi across BA’s short haul Airbus fleet, and the ability to
pre-order duty free items directly to customers’ seats through its
inflight retail site.

The airline will continue to offer
complimentary refreshments in Euro Traveller on all fights
comprising a bottle of water and a snack, such as a breakfast bar
or crisps. Those wishing to purchase more substantial food
options, designed by Tom Kerridge, as well as other food and drink
items can do so through the airline’s the new online Speedbird
Café hosted on British Airways’ inflight retail site
highlifeshop.com.


Speedbird Café will launch as a pre-order
proposition, which will allow customers to customise their journey
by purchasing food, drink and inflight retail items up to 12 hours
before departure.

The dishes designed by Tom Kerridge have been
created with a special focus on British provenance. They include: Warm Steak & Ale Pie, Ham Hock & Smoked
Cheddar Sandwich, Spiced Cauliflower Tortilla Wrap (Vegan), Chicken, Bacon and Celery Brioche,
and Brie Ploughman’s
Sandwich (Vegetarian).

Tom Kerridge, Michelin starred chef, said: “I am
truly happy to be working with British Airways again, and to have
the opportunity to champion the best of British to so many people.
A sandwich, made with care and great flavours, can be a perfect
meal and I hope the passengers enjoy my short haul menu.”

The airline will also be introducing another
BrewDog IPA, exclusively available for British Airways’ customers.
The Scottish craft brewery has developed another blend
for the airline called JetSteam, following on from the
limited edition Speedbird 100.

“Over the last few months we
know that our customers have valued the complimentary refreshments
offered, so they’re here to stay. But in addition, we also wanted
to offer more choice and the ability to buy something more
substantial. After a successful partnership with M&S, we have
teamed up with another British favourite, chef Tom Kerridge,” said Carolina Martinoli,
British Airways’ Director of Brand and Customer Experience. “We know
how popular the menus that Tom designed for our centenary were
with our customers, so we are delighted to be working with him
again and can’t wait for our customers to experience his fantastic
new food at 35,000ft.”

Elsewhere, the airline will also be moving to the
next phase of its on-board catering experience in Club Europe and
on all long haul flights from 20 January 2021, following the
temporary introduction of minimum-contact meal boxes to keep
customers safe during the COVID19 pandemic. The airline’s
culinary teams have been working with world class caterers, Do&Co,
to develop new menus in its Club Europe and all other
long haul cabins, as well as adapting the meal service to
reintroduce china and glassware.

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