Friday, July 3, 2020
Home Travel Akbar Travels of India Expands Partnership with Sabre

Akbar Travels of India Expands Partnership with Sabre

One of India’s largest travel companies, Akbar
Travels of India, has expanded its long-standing partnership with
Sabre.

Akbar Travels is already a long-time user of Sabre
solutions, having implemented Sabre’s APIs to drive operational
efficiencies and the Sabre Automated Exchange solution to save
costs and improve customer service.

Now, Akbar Travels, which has 150 branches
across India, 36 offices in the Middle East, Malaysia, UK, Italy
and the US, has selected Sabre’s Content Services for Lodging APIs
to enable its agents to more easily shop, compare and book more
than a million lodging options for clients.


“Sabre and Akbar Travels have had a long, valued
and productive relationship, and we’re excited to be again
expanding our partnership by using Sabre’s Content Services for
Lodging technologies to provide further choice and even better
service for our travellers,” said Mr. K.V. Abdul Nazar, Chairman &
Managing Director of Akbar Travels of India. “There are already
clear signs of a pent-up demand for travel post Covid-19 and we
needed technological solutions which provide us with the most
intuitive way to shop and book for our travellers in order to
provide truly personalized options for our clients.”

Sabre’s Content Services for Lodging powers agency
and corporate booking tools, integrating traditional GDS content
from hoteliers, alongside content from the likes of Booking.com,
Bedsonline and Expedia Partner Solutions.

The Sabre-led Content
Services for Lodging has been integrated into Akbar Travels’
operations through Sabre Red 360, allowing agents access to
real-time, rich content on an intuitive graphical interface to
make it easier for agents to comparison shop business and leisure
options for travellers.

“Sabre has a strong presence in India through our
valued travel partners, our own office branches, and our
large-scale technology base in Bengaluru,” said Traci Mercer,
Senior Vice President, Global Lodging, Ground and Sea, Sabre.
“We’re thrilled to strengthen our position in the Indian travel
market even further through our enhanced and expanded relationship
with Akbar Travels as well as supporting Akbar’s operations in the
Middle East, Europe, Asia and the US. Akbar needed robust,
intuitive and scalable solutions to provide its branches with one
easy-to-navigate, real-time and full-view lodging content solution
and interface to ensure that it is able to create
highly-personalized offers for clients as it looks to aid the
imminent recovery and future growth of travel within its own
markets and beyond.”

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